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MARKETING QUESTION OF THE WEEK [1.16.12-1.22.12]
If I’m a technology firm, should I:
a. promote content for download
b. free demo or trial
c. offer a free version with purchasable upgrades (freemium)
What do you think?
Mashable
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- This Was The Coolest Thing I Played at E3 June 18, 2013This year's E3 was amazing: dozens of terrific-looking games for fans, press and industry to demo and watch. Yet one really stood above the pack, even if it was a simple tech demo. Still, most demos don't let you dogfight in space through the power of virtual reality. CCP developer Dave Gundry said the team was so excited when they got their Oculus […]Chelsea Stark
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- How iCloud Keychain Is Better (and Worse) Than a Password Manager June 18, 2013Of the many announcements Apple made last week, the news about iCloud Keychain seemed fairly minor. After all, senior vice president of of software engineering Craig Federighi spent just 1:20 on it at Apple's WWDC keynote. However, iCloud Keychain could end up having a big impact on consumer habits. We all know we should use different, hard-to-crack pas […]Pete Pachal
Break.com
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